Brand and e-commerce UI for an electronics e-shop
Elstore needed a brand and an e-shop UI design that didn't slide into the generic electronics-retail look. We delivered the identity and the design system around it.
- Short engagement
- Elvin Sharifov
- Brand · Design system
- Live
Starting point
Electronics e-shop UI tends to look the same everywhere — red sale tags, blue trust badges, busy category rows. Elstore wanted to be the calmer choice in that category.
Electronics retail UI is a category exhausted by the same visual choices. The accent is always red, the trust badges always blue, the layout always over-busy. The opportunity was simple: do less.
Decisions
- Restrained palette — sale tags don't have to scream.
- Catalogue UI tuned for the actual spec comparison, not for impulse browsing.
- Design system built for the product team to extend.
- Promotional surfaces controlled — sale tags don't dominate the layout the way they usually do.
Execution
Figma library, documented principles, applied across the catalogue and checkout flows.
Catalogue tuned for spec comparison rather than for impulse browsing — that's the actual buying behaviour in electronics retail.
“Electronics retail UI all looks the same because the safe move is to copy. The braver move is to do less.”
— Elvin Sharifov
Result
- An e-shop UI that doesn't look like every other electronics site.
- Design system extending across catalogue, product, and checkout.
- A brand the team can scale.
- Site looks calmer than the competition — that's the brand position the client wanted.