Narmood — café and restaurant identity, signage and menu system

Starting point

Narmood runs two formats: an all-day café and an evening restaurant. Both operate under one brand, but a visitor must instantly read where they are. The previous signage and in-venue marks didn't carry that — café and restaurant looked like two unrelated brands.

Decisions

The logo is built on a pomegranate motif — "Nar" is one of Azerbaijani cuisine's visual anchors and the first syllable of the name itself. The system runs red (pomegranate) and green (leaf) on a black ground. Type pairs a friendly script for the headline with a neutral transitional sans for support. The Café version stays lighter and shorter; the Restoran version takes a tighter palette and a more formal composition.

Execution

Dinar resolved the logo and the illuminated façade signage first (neon-driven for the Restoran, a lighter housing for the Café). Then the menu system — one structure across both formats, but the Café variant prints on different stock and in a smaller format.

"One brand, two tempos. The logo stayed at the core; the venue's tempo was carried by signage."
— Dinar Ömərov

Outcome

Two locations reading off one visual core but with their own tempo. Walk-up customers immediately understand which format they're in and what to expect; menu and in-venue signs follow the same rule.