Şişli Cafe & Restaurant — façade identity for a Turkish-cuisine café

Starting point

Şişli Cafe & Restaurant is a small street-frontage venue on a busy Baku block. The core problem: it didn't stand out from neighbouring restaurants, and passing groups weren't being pulled in. The first job was turning the façade itself into the brand.

Decisions

The logo runs gold-yellow ornamental letters reading "Şişli" on a deep-brown wood ground — Turkish decorative tradition married to a modern readable mark. Symmetrical decorative panels on both sides of the façade reinterpret brown-and-gold ornamental motifs in a contemporary register. The ornament stays calm so the name stays readable from across the street.

Execution

Dinar resolved the façade in a single site-measurement pass, with a lighting plan (concealed LED behind the logo). The in-venue menu and check card were finished in the same colour code with the same gold accent.

"It isn't the logo that pulls customers in — it's the façade. The logo just needs to sit at its centre."
— Dinar Ömərov

Outcome

Şişli now stops the pass-by traffic from the street; the brand identity comes from the venue itself. Internal materials (menu, check card) run on the same language.