ALPHA Marine Collagen — packaging system for a four-category supplement line

Starting point

ALPHA's "Glow-N-Shine" Marine Collagen line sells in four categories: Brain, Hair, Skin and Bone. Without strong signposting, a customer could pick the wrong one off the shelf — they all carry the same brand name. The first job was making the category readable at a glance.

Decisions

The label's main structure stayed identical — that protected brand and line recognition. The category split is carried by a four-colour code (blue/green/purple/orange) and a large, clean "BRAIN/HAIR/SKIN/BONE" centre cue. The active-ingredient panel and usage table kept their structure — that preserved learned trust across formats. The bilingual label runs Russian and Azerbaijani on shared space.

Execution

Dinar opened the four categories inside one structural template and tuned each one's category colour and icon accent. The Marine Collagen drop motif stays at the centre — it's the shared unifier across the system.

"If the same label doesn't repeat four times, you have a brand. If it does, you just have four bottles."
— Dinar Ömərov

Outcome

Four categories that run on the same line but split clearly at the shelf. The customer sees which version they came for; the brand stays whole. The bilingual format opened the line for export without changing the system.