Azerbaijan Business Case Competition 2023 — visual system for an international student competition

Starting point

Azerbaijan Business Case Competition 2023 is a business case challenge open to international students studying in Azerbaijan. The event format had four moving parts: application deadline, training sessions, team interviews, semifinal and final. Each phase lands on its own date. The competition needed one visual system to attract sponsors and reach a sizeable student base.

Decisions

A black-green-beige palette — quietly academic but readable. The competition name and date frame sit at the centre; eligibility blocks sit underneath. The same system was produced in parallel as Instagram posts, Facebook event banners and A4 posters. The prize fund (₼8,000 / ₼4,000 / ₼2,000) is set in clear numerical hierarchy.

Execution

Dinar locked one core composition and then pulled three target formats out of it (social post, A4 poster, event banner). Subject photography came not from stock but from in-tone retouched portraits — that keeps tonal coherence with the brand.

"A student competition is a seasonal product. The system has to stay reusable — otherwise you start from zero every year."
— Dinar Ömərov

Outcome

The competition drove steady traffic up to the application deadline; the prize structure and timeline stayed readable at a glance. The system was reusable for the 2024 and 2025 editions.