Logo design — your brand's first and most-repeated visual word
What you get
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Final logo in every working format
Master SVG plus PDF, PNG and JPG exports sized for context — favicon, social avatar, app icon, billboard, embroidered uniform. The Figma source file is shared on completion. You own everything.
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Logo system, not a single mark
Primary lockup, secondary horizontal lockup, monogram, monochrome version, knock-out version on dark backgrounds. Most businesses outgrow a single-mark logo within a year — we ship the system that survives that growth.
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Mini-guidelines (8–15 pages)
Clear-space rules, minimum sizes, allowed and forbidden uses, palette around the logo, typography pairing. Short enough that a printer or new designer will actually read it.
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Application mockups
Three to five real applications so the partner can see the logo in context — business card, sign, social avatar, vehicle, app icon — not just centred on a white page.
How we approach it
1. Brief and position
Two conversations: what the business actually does, who it sells to, and what the existing or future brand should refuse to be. No moodboards from Pinterest at this stage.
2. Three real directions
AI tools generate twenty-plus marks, the designer kills most, the partner sees three strong, deliberate directions. The choice is between options that all work — not a survey of safe and unsafe ideas.
3. Refine the chosen direction
One direction is selected and refined — proportions, weights, optical adjustments, variations. Two rounds of refinement are included; further rounds are scoped if the brief moved.
4. Build the system and hand over
Lockups, formats, mini-guidelines, application mockups, source files. Live walkthrough call so your team understands how to use it and where it breaks.
When not to hire us for this
- You need a logo by Friday — professional logo design is a 2–3 week engagement, not a 48-hour deliverable.
- You want to crowdsource 99designs-style — that model is built on volume and surface taste, the opposite of what we do.
- The brand position is not yet decided and the founder wants the logo to 'help figure it out' — design follows positioning, not the other way around.
- You only need a small refresh of an existing mark — that is a brand-refresh job, not a from-scratch logo design.
Work from this service
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TECHART — visual identity for a cybersecurity firm
Built a brand identity for TECHART from scratch: a fingerprint-driven logo, a black-and-white typographic system, business cards, letterheads, envelopes and a marketing kit — all on one visual language.
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Narmood — café and restaurant identity, signage and menu system
A single identity for Narmood Cafe and Narmood Restoran: a pomegranate-led mark, façade signage, an in-venue sign family and the menu system.
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A bio-products brand from zero — logo, identity, site, SEO, social — Bioproduct.az
A new bio-products company needed a full brand and digital presence built from zero. We delivered logo, identity, website, SEO, and social media as one coherent launch — not a logo followed by a year of patching.
Frequently asked questions
How much does professional logo design cost in Baku?
Our logo design starts at around 1,800–3,500 AZN for a system, not a single icon. Cheaper offers in the market typically deliver one PNG on a white background with no system, no source file and no usage rules.
How long does logo design take?
Two to three weeks end to end. Week one is brief and positioning, week two is direction and selection, week three is refinement and the system. We do not compress this — short timelines produce decorative logos, not strategic ones.
Do I own the logo and source files?
Yes. On final invoice you receive the Figma source, all exports, and full commercial and trademark rights. We do not retain ownership or charge usage fees.
Can you redesign an existing logo?
Yes, but be careful. If the existing mark has real equity in the market, evolution beats redesign. If it is generic or dated, a from-scratch logo design is usually cheaper than salvage.
Do you do trademark registration?
We do not file trademarks directly, but we deliver the formats and brand-name search notes that your IP lawyer needs to file in Azerbaijan and abroad. We can recommend lawyers who work with us regularly.
Brand is Phase 0. Site, product, and product design follow. If you're ready to start, send a short brief.
salam@qaynaq.com