Outdoor advertising — billboards, vehicle wraps and posters
What you get
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Billboard and large-format design
Print-ready files for the major Baku billboard sizes (6×3m, 12×4m, LED panels). Designed for the actual viewing distance — readable at 80 km/h from the third lane of Heydar Aliyev Avenue, not just on your laptop.
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Vehicle wraps and transport design
Dielines for the actual vehicle model — Sprinter, Hiace, Transit, BYD pickup — with safe zones around doors, windows and panels. Files prepared for the wrap installer, not the printer.
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Posters, banners and event signage
A1, A0, roll-up, fabric banner — sized for the actual mount and viewing distance. Multi-language where the venue requires it.
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Photography and brand asset spec
When the campaign needs original photography, we art-direct it. When stock is acceptable, we choose it and licence it through your account. Either way, image sources are documented for the next campaign.
How we approach it
1. Campaign brief and constraints
One conversation: what is the campaign trying to do, where will it run, at what reading distance, in which languages. The brief also locks the production budget — outdoor advertising lives or dies on the print, not just the design.
2. Concept and one strong direction
Outdoor is unforgiving — three lines of copy, one visual, one second of attention. We present one strong direction with two alternates, not a moodboard.
3. Production-ready artwork
Files at the right resolution and bleed for each placement. We talk to the printer or installer directly so the file matches their press or wrap material.
4. On-site check
Where possible, we drive past the live placement in week one and photograph it. Adjustments — usually contrast or sizing — happen on the next print, with full transparency.
When not to hire us for this
- Your message needs more than seven words to make sense — outdoor advertising rewards a single, hard claim, not a paragraph.
- You only need one A4 poster for an internal noticeboard — that is a quick favour, not a paid engagement.
- You want a billboard for prestige with no actual offer — outdoor is the most expensive medium for vanity, we will say so.
- You have not booked the placements yet — sizes and substrates are different per vendor; we cannot finalise files without them.
Work from this service
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Local lead flow for an out-of-home advertising agency — Turanreklam.az
Turanreklam needed a public site and a search programme that brought in real local enquiries rather than international noise. We built both — and the inbound funnel started carrying real weight inside the first quarter.
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End-to-end IT and business infrastructure for BYD Motors Baku
BYD's official distributor in Azerbaijan was scaling a national dealer network and needed every back-office layer to scale with it. We co-led a multi-year build covering servers, security, ERP, the call centre, the public website, and SE…
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A construction company site that reads like a portfolio, not a brochure
Aytaş İnşaat is a Baku construction firm. The previous site read like every other contractor — same boilerplate, same stock photography. We rebuilt it around the actual work: current projects, completed buildings, real client contact.
Frequently asked questions
How much does billboard design cost in Baku?
A single billboard design with two language variants typically costs 600–1,400 AZN. A full outdoor campaign — billboards plus transport plus posters — sits in the 2,500–8,000 AZN range. Print and placement costs are separate and paid to the vendor directly.
Do you book the billboard placements?
No, and we will not mark up vendor invoices to look like a turnkey service. We recommend the vendors we have shipped with — Turan, Gemini, Ulduz — and brief them directly on your behalf if it helps.
How long does outdoor advertising design take?
One to three weeks. A single billboard with existing brand assets is one week. A multi-piece campaign with new photography and three language variants is three weeks.
Do you handle vehicle wraps?
Yes — design only. We produce the dielines and artwork sized for the vehicle, and brief the wrap installer. The installer cuts and applies the vinyl; we usually attend the first vehicle to check alignment.
Can you adapt one design across billboard, social and print?
Yes — that is most of what outdoor campaigns need. We design the master concept and then produce billboard, Instagram, story, vehicle and poster variants. Each respects the medium's own constraints rather than crushing the same file into every size.
Brand is Phase 0. Site, product, and product design follow. If you're ready to start, send a short brief.
salam@qaynaq.com