Social media management (SMM) — Instagram, Facebook and TikTok with strategy
What you get
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Monthly content plan in AZ, RU and EN
A calendar covering Instagram, Facebook, TikTok and (where it fits) LinkedIn. Posts are mapped to actual business goals — product launches, hiring, seasonal pushes — not generic 'engagement content'.
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Designed and written posts, ready to publish
Static visuals, reels, stories, captions. Designed in your brand system — not in a generic Canva template. 12 to 20 main-feed posts per month plus stories, depending on the package.
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Community management
Comments, DMs and review responses handled in business hours, in the right language. We escalate sensitive cases to you before replying, not after.
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Paid promotion of the best-performing posts
Once a week we boost the post that earned its impressions, on a small Meta Ads or TikTok Ads budget. We do not run separate creative for paid — paid amplifies what already worked organically.
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Monthly report
Reach, follower growth, engagement, top posts, and what we will change next month. Three pages, not thirty slides.
How we approach it
1. Audit and direction
Two weeks of audit: existing profiles, competitors in Baku and regionally, audience demographics, what has and has not worked. We agree the tone, the visual language and the goal of the next quarter.
2. Production cycle
Each month we agree the plan one week before the month starts. Posts are produced, approved and scheduled. You see the queue, not just the result.
3. Publish, respond, amplify
Posts go out on schedule. Comments and DMs handled inside business hours. The best-performing post each week gets a small paid boost.
4. Monthly review
End of each month: what worked, what did not, what we change. Adjustments are visible in the next plan, not buried in a deck.
When not to hire us for this
- You expect 10,000 followers in a month — real social media management grows audiences in quarters, not weeks.
- Your product or service still has serious unresolved problems — social media amplifies whatever is underneath; if the underneath is broken, it amplifies that too.
- You want one viral video as the whole strategy — viral is a side effect of a system, not a service you can buy.
- You will not give the team access to actually publish — sign-off-on-every-post workflows kill timing on Instagram and TikTok.
Work from this service
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A performance site that produces leads for a marketing agency — SMMA.az
A marketing agency needed a site that does what they sell — generates leads. We built a tight performance site and an SEO programme aligned to qualified inbound, not vanity traffic.
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A native mobile app for retail loyalty
Retail repeat-customer loyalty is hard to hold and coupons get lost on paper. We built a native app that holds brand identity, bonuses, coupons, and the customer profile in one place — including QR-based in-store points.
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Mobile app and brand identity for a consumer product
Chawinjo is a consumer brand — fashion-adjacent, design-aware. We delivered the native mobile app and the brand identity system that lets the product breathe across surfaces.
Frequently asked questions
How much do SMM services cost in Baku?
Our social media management packages start at 1,200 AZN per month for one platform (typically Instagram) and scale to 3,500–5,000 AZN for multi-platform plus paid promotion. The cheapest end of the market is reseller-of-Canva work — we do not compete there.
Which platforms do you manage?
Instagram, Facebook, TikTok and LinkedIn — chosen per client based on where the audience actually is. For B2B in Azerbaijan that is usually LinkedIn plus Instagram; for retail, Instagram plus TikTok; for service businesses, Instagram plus Facebook.
Do you create the content or just schedule it?
We create it — design, copy, video edits — inside your brand system. Scheduling is the last 10 minutes of the workflow. If you only need a scheduler, you do not need us; Meta Business Suite is free.
Will you use my brand colours and tone?
Yes — that is the point. If you do not have a defined brand system yet, we will either build a lightweight one as part of onboarding, or recommend our brand-identity service first.
Can I cancel monthly?
First engagement is a 3-month commitment because social media compounds and one-month tests are noise. After that, monthly rolling, cancel with 30 days' notice.
Brand is Phase 0. Site, product, and product design follow. If you're ready to start, send a short brief.
salam@qaynaq.com